A spokesperson with any name won’t be as charming: the phonetic effect of spokesperson name and gender on personality evaluations
- Creator: Kulczynski, Alicia , Brennan, Stacey , Ilicic, Jasmina
- Resource Type: journal article
- Date: 2021
Using sublexical priming to enhance brand name phonetic symbolism effects in young children
- Creator: Baxter, Stacey M. , Ilicic, Jasmina , Kulczynski, Alicia , Lowrey, Tina M.
- Resource Type: journal article
- Date: 2017
Names versus faces: examining spokesperson-based congruency effects in advertising
- Creator: Ilicic, Jasmina , Baxter, Stacey , Kulczynski, Alicia
- Resource Type: journal article
- Date: 2015
Revisiting the automaticity of phonetic symbolism effects
- Creator: Baxter, Stacey M. , Kulczynski, Alicia , Ilicic, Jasmina
- Resource Type: journal article
- Date: 2014
What's in a name? Examining the effect of phonetic fit between spokesperson name and product attributes on source credibility
- Creator: Baxter, Stacey , Ilicic, Jasmina , Kulczynski, Alicia
- Resource Type: journal article
- Date: 2014
Phonetic symbolism and children's brand name preferences
- Creator: Baxter, Stacey , Lowrey, Tina
- Resource Type: journal article
- Date: 2011
Sounding it out! Phonetic symbolism and children's brand name preference
- Creator: Baxter, Stacey , Lowrey, Tina M.
- Resource Type: conference paper
- Date: 2010